The Victims of Distracted Driver
BC Coalition to End Distracted Driving needed a video to bring awareness and education to their cause. A short testimonial video was the best way to provide a personal experience to evoke an emotional response. A recent victim from a distracted driver was appointed to tell their story and aftermath effects.
Shelby’s powerful story reminds us not to use our devices while driving.
This PSA uses Shelby’s explanation of the events that changed her family’s lives intercut with footage of her reflecting on the photos and driving her car. Her story is a very sensitive matter. During filming we captured moments of her around her home.
This PSA uses Shelby’s explanation of the events that changed her family’s lives intercut with footage of her reflecting on the photos and driving her car. Her story is a very sensitive matter. During filming we captured moments of her around her home.
CREDITS
Client: BC Coalition to End Distracted Driving
Agency: Ballistic Arts Media Studios
Executive Producer: Ted Lau
Producer: Mahanna Costa
VIDEO Project Management: Mahanna Costa
Script: Jarvis Nigelsky
Director: Jarvis Nigelsky
Cinematographer: Jon West
Editors: Jarvis Nigelsky
Motion Design: Jarvis Nigelsky & Roswell Cho
cAST: Shelby *not an actor
Music: various artist